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MBE Hospitality Management was engaged by ownership with no prior hotel operating experience to provide full-service management and strategic leadership for this Abilene property. Within the first year of management, MBE implemented disciplined revenue management, sales execution, and operational controls that resulted in a 32.7% increase in occupancy, a $22.79 increase in ADR, and over $1 million in incremental revenue. This performance turnaround underscores MBE’s ability to guide owners through hotel operations while delivering measurable financial results through proven systems and hands-on management.